Custom Software & Re-branding
MAILCOPS
  • Consulting & Strategy
  • Re-branding
  • UX Design
  • UI Design
  • Front-end Development
About the client
Email marketing has been around for decades, but it is still one of the most effective digital marketing channels available when it's done well. Mailcops can step in to keep your connections current with loyal subscribers or interested prospects for better email marketing results by cleaning your subscriber lists. Every message that is sent represents dollars spent, so each marketing message that travels to nonexistent or inaccurate email addresses equates to dollars down the drain.

With a more accurate, validated list, you'll likely report an overall higher return on investment for your efforts after all, your campaign statistics will no longer come back lower than expected. When management starts to see significant results from your email efforts, those results can translate to more dollars directed toward future email marketing campaigns.
Task
The problem was that the previous website, platform and logo of the company didn't display the modern vision.
The company is ripe for goal change. Therefore, we decided to act.

We created brand-new style, showing relax and trust.
Improving the user experience
One of the main goals was to significantly improve user experience, and in doing so bring joy to customers using the product. That meant that we needed to fulfill all the needs of different user groups that were using the platform for different purposes. Through user research and interviews, we defined the pain points and needs for every role.

Some of the main principles in user experience improvement were:
1. significant simplification of the tool, based on user needs
2. building a more intuitive collaboration platform for different roles and participants
3. easier and more comprehensive data visualization and analysis
Logo
Scope of work
Discovery

  • Workshop
  • Research
  • Consulting
  • Content Analysis
  • User Research
Strategy

  • User Experience
  • Product Roadmapping
  • Persona Development
  • Information Architecture
  • Prototyping
Design

  • Art Direction
  • Digital Identity
  • Visual Moodboards
  • UX & UI Design
Development

  • Web Development
  • Front-end Development
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